It’s a buzzword that’s been around for some time now. Digital transformation is now considered the necessity and could well be the key to reshaping the way corporations work. Transformation is challenging, but it has to be tackled now to avoid being left behind. And like any challenge, it brings opportunity – a chance reshuffle the deck and comes out with a stronger hand for the future.
What are the three areas leaders need to consider to have a winning hand?
Any industry leaving analogue: “It’s not you, it’s me”
Let’s face it, technologies are incurably present in our daily lives. Even the most “offline” professionals can do better, faster, cheaper with the use of innovation. From the local pub that is learning it can attract more customers using social media to your doctor relying on 3D imagery to assist in diagnosing your knee injury. It is hard to think of an industry that is totally oblivious to the new advancements in technology.
Just think about all the technological devices you rely on to do your day to day work?
Your customers won’t wait for you to improve
The power is shifting to customers now. They have more options. There is little to no switching costs or penalties these days, so your customer is never really only yours. They also research products and look for digital social cues to establish emotional connections with a brand long before purchasing.
With so many channels (especially digital ones), a profound qualitative understanding of your customer base is no longer a nice to have, but a necessity. At the touch of a finger, customers can compare your product to one from the start-up around the block or a multinational across the world.
Your customers are embracing a global playing field, so why not accompany them on the journey?
Your employees are embracing new ways of working
For many companies, managing how technology influences employee productivity is the scariest challenge.
How can companies align internal operations to save costs and be efficient? And how can they do so in a landscape that is ever-shifting and evolving? Companies strive to incorporate frugal principles into their day to day world.
If the aim is to improve the user experience and customer experience for your audience, then internal experiences must also improve in equal alignment as well.
Guess what? There’s good news if you are ready to redesign your internal experience. The key is knowing that all change begins internally. If your team lacks the skills or momentum, then external help from trusted experts can provide you with a flexible approach so that you can begin a UX change programme when you need it the most. Your team will learn whilst doing alongside experts, rather than just being stuck in planning mode for the next decade.
Well, digital transformation is coming your way, and digital transformation is here to stay. Any transformation will have internal and external impacts. See it as a magnificent opportunity to refine or reshape your services to ensure you stay ahead of the curve.
Putting customers first is the right step forward and having flexible internal processes is key for such a future.
Think of your employee experience as the hand you’re dealt initially, but you can change the cards and improve your hand by trying to deliver the best user experience possible.
Paul manages client requirements and needs. He is an experienced, senior project manager successfully leading digital and technical transformation projects in areas such as user experience, user centred design, robotic process automation (RPA), and general change management. Well-rounded professional, supporting programmes focused on operational change and strategic improvements, guiding organisations toward sustainability and efficiency.