An interview with Gene Moy

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Gene Moy, Principal User Experience Designer
Gene Moy, Principal User Experience Designer

With over 15 years of experience designing products as diverse as military, medical, and consumer-facing systems, Gene is a Principal User Experience Designer. He transforms insights derived from observations of human behavior into strategies that inform critical user experiences with remarkable value.

Having earned an MA in American Studies and a BA in Rhetoric, Gene has worked with many high profile clients including Hallmark, Sears, Borders, Wilton, and Sallie Mae.

Gene uses his cross-disciplinary knowledge, to best find solutions that achieve a balance between stakeholder and user needs. We were lucky enough to have the opportunity to ask Gene a few questions and gather an insight into his work and life:

 

 

How did you first get involved/interested in UX?

GM: In brief, many of my generation fell into this work accidentally, and we were helped by good timing. I was no different. In the early ’90s, an opportunity created by technology to do something called “interactive multimedia” emerged. At UCLA, where I was a graduate student in Asian American Studies, history professor Jan Reiff was teaching a course in history and multimedia. Somehow I got a hold of some graphics software, and armed with a copy of David Siegel’s Creating Killer Web Sites, I started making graphics and writing HTML. In those days, there was no name for what we did back then, no schools, no gurus — all of it fell under the rubric “webmaster” or “webmistress”. As the web became more capable beyond mere brochureware, it was shown that efficacy, usefulness, and utility had effects on success metrics. Showing and selling things online progressively became less interesting to me than helping people accomplish tasks, goals, and minimizing their pain points. And that’s how I got into this work.

...each new group we work with, opens new opportunities to learn something about how people work, perceive, describe, and shape the world.
…each new group we work with, opens new opportunities to learn something about how people work, perceive, describe, and shape the world.

What aspect of UX do you enjoy the most and why?

GM: I’m fortunate enough to be able to participate at every part of the lifecycle. At Honeywell User Experience, our design thinking cycle looks like this: Understand, where we interview and observe users, analyze their utterances for insights, then synthesize them to produce solutions; Design, where we try to give form to those solutions and map them back to user jobs, goals, and pain points; and then Evaluate, where we see how well our design assumptions, now given form, have met those user needs. This isn’t very different from anyone else’s cycle, say, ISO 13407 or 9241. So each phase, and each new group we work with, opens new opportunities to learn something about how people work, perceive, describe, and shape the world. This is my life work now. I never tire of it.

In the past, you have worked with many high profile clients including Hallmark, Sears, Borders, and Wilton, to name a few. What projects did you most enjoy working on? Can you tell us about your favorite project and what was so unique or enjoyable about it?

GM: When I think back, common to all great consulting gigs were nice people in creative and sharing environments, with professional respect and behavior, in great places to work that weren’t oppressive. The work is always the same work, it doesn’t change, so it’s important that everything else in context goes well. Yet I feel the most important work we did was at Siemens and User Centric (now GfK UX), where people’s lives were involved, and now here at Honeywell, where we’re building a user experience practice.

...attention and memory are finite resources, so proper design should take care to conserve and extend them, but not to the point where you've created cognitively frictionless experiences...
…attention and memory are finite resources, so proper design should take care to conserve and extend them, but not to the point where you’ve created cognitively frictionless experiences…

We see from your previous work that you also have substantial experience in designing both military and medical products. Tell us, what are some of the major challenges working in these areas and how much do they differ from one and other? 

GM: The stakes are much higher. In e-commerce, generally, a catastrophic user experience doesn’t result in injury or death to the user or the lives that the user has in their care. And generally in these other domains operators are trying to do many things all at once — true of medical, transportation, finance, and military applications — a lot of integrative thinking going on, what Hutchins termed distributed cognition — so their resources are taxed fairly heavily, even with training. Thanks to Kahneman, Tversky, among others, we now know attention and memory are finite resources, so proper design should take care to conserve and extend them, but not to the point where you’ve created cognitively frictionless experiences, which has also led people into trouble.

Why do you think UX is so important for organizations to get right?

GM: Perhaps it is naive of me, but I believe at a certain level people consume products and services to become more of who they are or who they want to be. They are entering into a kind of relationship with your organization. When those products and services don’t help people accomplish those things, the entire reason why people have come to you, it damages that relationship. We’re surrounded by things and services that don’t work for people, that don’t help them achieve their goals, that create pain points for them. And broken promises over time will damage trust, authority, and ultimately the brand story that a company is aspiring to, or trying to tell about itself. User Experience may only be one part of that story but it’s an important part of how the story gets communicated.

A widely debated topic in UX is that all ‘good’ UX professionals should possess the ability to write and understand code. What are your thoughts on this topic?

GM: It’s alleged that when Gandhi was asked what he thought about western civilization, he is said to have answered, I think it would be a good idea. The code question sort of reminds me of that. Isn’t it interesting that people don’t say we should possess the ability to evaluate our models with users instead? Never mind that they focus only on software. This tells you that people in our industry still aren’t focused on users and their needs, only on software production. But our discipline is called user experience and not software engineering for a reason.

...people in our industry still aren't focused on users and their needs, only on software production.
…people in our industry still aren’t focused on users and their needs, only on software production.

Now that our discipline is mature, as a basic skill, like a prerequisite for any generalist, some fundamental production ability is necessary, just as much as evaluation. If you look at the origins of interaction design, what is common to all the pioneers is that they weren’t afraid to make things or get their hands dirty, and then as they evaluated their work with more people, they became more interested in things like user behavior. A good background in production taught me the importance of knowing what are the basic capabilities and properties of the material you’re going to be working with, whether its software, hardware, services, or support. Specialists will continue make things professionally, but as a competent professional you should be able to make a basic model by yourself to assist in evaluation whether it’s physical or digital or a service. But I think it is more important to understand the users’ intent and how well your model achieves that, and not per se in punching code.

What are your predictions about the future of UX, say 20 years from now?

GM: There will be more CUXOs, chief user experience officers, responsible for the UX strategy of the organization, under which all experience efforts of the organization will align. Outside of consumer retail, the buyers may not the ones who install, maintain, troubleshoot your products and services: those are users of your system as well, and their needs must be accounted for in the complete design of any value offering. So there has to be an expansion of user experience efforts beyond individual touchpoints to understand the whole end-to-end journey. And of course it’s my hope that as we do so people will think of UX no longer as bound exclusively to websites or apps, but products and services of all kinds, such as we’ve been directed to do at Honeywell User Experience, and eventually even government policies.

You were a contributor to the book, ‘Eastern Standard Time: A Guide to Asian Influence on American Culture from Astro Boy to Zen Buddhism’. Tell us, what was your inspiration and thoughts behind publishing this book?

GM: Eastern Standard Time was a project launched by the staff of the now defunct A. Magazine, one of the foremost voices during the golden age of Asian American magazine publishing in the 90s. I only contributed, working under a fantastic editor, Terry Hong. I graduated from Illinois with a focus on nonfiction writing, and as a budding Asian Americanist, I was interested in locating how we were historically seen, heard, portrayed, and thought of in North American pop culture. The accessibility of the project really appealed to me. Perhaps that was the start of my career in user-centered design, in a sense.  

Ad Hoc London Team
Ad Hoc London explores audience needs in the UK. We routinely conduct UX and usability research in London, Southampton, Manchester, and Glasgow. We optimise information for laptops, tablets and smartphones so customers have the best possible user experience. We help clients benefit from understanding their audiences’ varying needs.
Ad Hoc London Team

About Ad Hoc London Team

Ad Hoc London explores audience needs in the UK. We routinely conduct UX and usability research in London, Southampton, Manchester, and Glasgow. We optimise information for laptops, tablets and smartphones so customers have the best possible user experience. We help clients benefit from understanding their audiences’ varying needs.